El Patron

Noah Rowles

Noah is responsible for strategic vineyard planning to ensure sustainable production of exceptional fruit and meaningful wines for decades to come.  He combines a long-standing passion for the land that makes Santa Barbara County terroir so unique with 20 years of successful business leadership and an unsinkable entrepreneurial spirit.

After nearly two-decades at the helm of a global software company he founded in his early 20’s, Noah decided that the time was finally right to make a life change for the benefit of his family and sold the business in 2013.  Since then he and his wife Tamara have happily traded the frenetic pace of city life in Los Angeles for a peaceful and grounded lifestyle on their ranch in Alisos Canyon where their son Griffin and daughter Elliott will grow up among the oaks and vines.

As a compulsive inventor and multiple patent-holder, naturalist, outdoorsman, traveler, and wine collector, Noah lends his creative perspectives to conventional vineyard farming in a continuous quest to coax maximum expression with minimum impact using natural and sustainable methods.